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| THE MISTRUST OF ADVERTISING: Why We Will Believe Consumers More Easily Than Advertisers? |
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| Written by Webmaster | |
| Tuesday, 23 December 2008 | |
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By Simon_M_Skinner Do you believe me? If you don't, that is okay. I'm promoting my article as being the best of something, and why wouldn't I? I'm trying to sell you on why you should invest the next couple of minutes of your life on digesting the information I want to share. But if your best friend came and told you that this article was by far the best advice they had ever seen on video web content, you would be more inclined to read it. The reason is because there is a natural mistrust of advertising. It is all pros and no cons. It is easy to make anything sound good if you are a good sales person. Look at what Hitler was able to accomplish. As advertisers, we are in a bit of a bind. We are being honest about our business, but we automatically are facing distrust. Adding video to your online web content can help drastically because you have an amazing opportunity to add real life testimonials from real people who have benefited in some way from your product or service. Testimonials are also known as social proof. This is basically offering prospects proof that a product, service, or idea actually has real value to people just like the prospect. Written testimonials are helpful, but it would be easy for a person to forge those testimonies. Watch: After reading the article entitled 'The Mistrust Of Advertising' and adding video testimonials to my website, I began getting more sales and referrals than I had in the previous seven years that my business was online. Debi S. Anchorage, Alaska Do you believe it? Now consider if there was a video of a woman and her two preteen children with snow capped mountains in the background telling you the same story. That would be a bit more believable. Are you starting to see how video testimonials from verifiable consumers can help sell our products and services better than we can? It is called word-of-mouth advertising. It is the best advertising method we can ask for. Unfortunately, people cannot do their own word of mouth advertising. If they did, that would be called selling. If you are curious about how to get people to submit video testimonials for your web content, I have great advice there too. You ask them to. If someone is truly satisfied with you, they are happy to let others know that you are good to do business with. There is a strategy in choosing which video testimonials to use also. You are trying to get a wide demographic to relate to them, so you should choose people from the following groups, so your prospect will have a stronger likelihood of being able to relate to them: young, older, Asian, Hispanic, African-American, glamorous, families, couples, singles, urban, rural, professional, and blue collar. You do not have to choose someone from every group, but just make sure that one group isn't represented too many times. I hope this article helped, even if I did embellish a little about its value in the first couple of sentences! Happy selling! This free video advertising is brought to you by www.mehype.com Mehype.com offer general internet users the chance to create viral videos for corporations looking to advertise their products or services. When people view these videos the video creators (and the companies that are being advertised) earn money. Mehype is the creation of a virtual sales force to spread viral brand advocacy through creative video content. Visit www.mehype.com for all of your online video marketing needs. Tag it:                  |
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| Last Updated ( Tuesday, 23 December 2008 ) |
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