How To Use Social Media Marketing to Increase Sales. PDF Print E-mail
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Monday, 01 March 2010
By Hector V. Herrera

 There are literally hundreds of niche topic social media networks in existence today and with the advent of open source programs such as Ning, Kick-Apps, and Groups, there are literally hundreds more popping up every day. However, few networks have managed to reach the pinnacle of social fabric integration in the same way Facebook, Twitter and You-Tube have. This article focuses on defining the critical business case for developing, launching and operating a Social Media Marketing strategy as a tactic to reach new customers and increase sales. The Social Media Mogul blog is dedicate to sharing insights for small business owners using Social Media to increase sales.


Contemporary business organizations recognize the proliferation of online social media, but only the most progressive and forward thinking organizations, have taken action by developing comprehensive, fully integrated and carefully though-out strategic plans to capitalize on this trend to gain market leadership and increase brand awareness exponentially. Your business should be one of those organizations. This article has been specifically written to provide you an overview so that you can define a strategy for utilizing these emerging communication tools to create real value for your business.

Launching and maintaining a social media presence on multiple networks can often seem like a daunting task. However, more and more of the top networks are developing strategic alliances that facilitate cross updating of information (e.g. Facebook Status Updates, can now be set to automatically update your twitter profile). Now that, brings to mind to the proverbial "killing two birds with one stone" philosophy. ("No pun intended, Twitter... lol ?) Once the national plan is implemented, Spirit can amend its national plan to provide guidance, direction and resources to member hospitals interested in tapping into the social media space. I learned tricks like that from a phenomenal video training series developed by my friend David Hindie called, "Social Network Marketing". I usually recommend it to all my readers.

MOST ACTIVE SOCIAL NETWORKS

FACEBOOK - As the largest and most successful social networking media site in operation today, Facebook has 300 Million users worldwide and continues to grow and add new members at an impressive rate. Members interact with one another by providing updates to their personalized pages which may include photos, videos, links to other sites, or "microblog" type status updates that let's friends and colleagues know what you are up to.

TWITTER - Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access.

YOU-TUBE - YouTube is a video sharing website on which users can upload and share videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, the BBC, UMG and other organizations offer some of their material via the site, as part of the YouTube partnership program. Alexa ranks You-Tube as the fourth most visited site on the web.

There are literally thousands of pages worth of great information and insight into each of these networks. My recommendation is that you do some initial research and spend some time getting familiar with each network and what its intended purpose is. There is loads of great free information available. In addition there are a number of competitively priced and useful video, ebooks and software programs recommended on the Social Media Mogul blog page.

About the Author: Hector V. Herrera is a recognized marketing strategist and award winning producer of film, television and web based marketing projects. He has worked hands on with many of the world's top consumer brands such as Coca-Cola, Nestle, Schering Plough and More. He is a brand visionary and a driving force behind the Guerilla Media Mogul and Social Media Mogul, both online business information brands. For more information visit... http://www.socialmediamogul.net
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Last Updated ( Monday, 01 March 2010 )
 
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