Help your Network Marketing Downline Meet the Online Challenge PDF Print E-mail
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Thursday, 08 January 2009
By John Meatte

 As a network marketer, you understand that the Internet is the place to be when marketing products and services. No longer can you solely rely on in-house sales presentations or presentations in rented meeting halls.


To reach a broader audience you see the potential for your business in online marketing. You also understand the importance of free online marketing workshops for your downline.

Your downline team will continue to fuel the growth of your network marketing business in the online arena. As a network marketing mentor, your job is to make the transition to the online environment a smooth one for your team.

You are now going to be showing them a new way of promoting their business. It will be unlike many marketing initiatives they involved themselves in offline.

With online training workshops, you have the opportunity to give your downline an overview of marketing online. Once this initial training is complete, you can delve deeper into the subject.

Subsequent training sessions will get into the particulars of Internet marketing. To ensure buy-in from your mlm marketing team, your initial mentoring session must present the online challenge in a positive manner.

Your network marketing downline is no doubt familiar with the Internet. Most of them probably use it everyday at work, for academics, and for personal research and shopping.

However, they may have no idea how the Internet can build their business. The first message an online training workshop must give is one that says, "This is a powerful tool."

It's important that you set the tone of your meeting properly. Your network marketing downline may be apprehensive of taking their offline opportunity online.

The Internet, for marketing purposes, may intimidate them. They may feel they cannot control their presentations as well as they do in face-to-face meetings.

Explain to them how the Internet can explode sales for their business if used wisely. Show them facts, figures, and case studies.

Relate your success stories and the success stories of others engaged in online marketing. Tangible evidence, presented properly in an online training workshop will quell downline fears.

After setting the tone that the Internet is a powerful tool, give an overview. You don't want to give too much data in your first online training workshop. Information overload explaining the intricacies of article marketing, traffic exchanges, and e-mail campaigns are not appropriate just yet.

A few words explaining that these marketing tools are available to them are best. You can schedule subsequent online training workshops that deal with particular subjects in detail.

Paint with a broad brush your first time out. Add the fine detail to complete the Internet marketing picture later.

What should you include in your overview to your mlm marketing downline? The best things to include are those tools that they can begin to use immediately for little or no cost.

This will help them test the online waters without fear they will break the bank on their first attempts. Downline members will be apprehensive of dishing out big money to advertise when they start.

However, they will be open to low-cost or no-cost marketing methods. This will include article marketing, social forum posting, free traffic exchanges, and free online advertising.

Let your mlm team know that they can start slowly and build their confidence as internet marketers. This will allow them to see, through practical experience, what online marketing can offer them.

Once they experience even a little success, they will be open to other methods. As a mentor let your downline know that sometimes you have to spend money to make money online.

Just like in the offline arena, it often costs money to get big-time exposure. In your first training session give an overview of the "for-a-fee" marketing methods they can engage in as well. Remember, just the generalities in the first free online training workshop.

Let your downline team see that network marketing online is a good thing. Be positive about the opportunity as you present it during a free online marketing workshop.

Inspire your network-marketing members to try the online approach. Let them know it can complement their offline methods. Teach them that Internet marketing will get their sales message out faster to more people.

John Meatte brings a dignified and professional approach to network marketing. He is a top recruiter and network marketing expert who is willing to share his knowledge even with those not on his team. Learn more about Permission Marketing at : http://www.johnmeatte.com/; or call him at 520-744-6786/520-744-4924

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Last Updated ( Thursday, 08 January 2009 )
 
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