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Sunday, 15 November 2009 |
By Nathaniel Gentry
 Marketing Tampa businesses today is a challenging proposition because Tampa is a part of the global marketplace like never before. Tried and true strategies that local businesses have used for generations are no longer effective in a world where everyone looks for information on the Internet. Tampa business owners have to take the Internet into account when developing a marketing campaign even when their primary customer base is local.
Studies have shown that nearly two thirds of all Internet searches are done for local information. Individuals are turning to search engines to find everything from the best local restaurants to outstanding legal help. Obviously, marketing your Tampa business cant rely on billboards and local postcards when the majority of people are simply making a few clicks on their personal computer to find what they need or want in the Tampa area.
To the most for your advertising and marketing dollars, focus a portion of your budget on Internet campaigns. Some business owners argue that since the Internet is global, marketing their local services doesnt make sense, but they couldnt be more wrong. The |
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Last Updated ( Sunday, 15 November 2009 )
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