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Wednesday, 21 January 2009 |
By Steve Wyrostek
 Good writing consists of good thoughts, clearly expressed. This becomes very important on your website. Consider the following statistics.
A recent Webmarketingezine survey of 327 business sites indicated:
- 96.3% had content nobody appeared to read
- 72.4% never mentioned product or service benefits
- 74.4% used jargon words their own target readers were unlikely to understand
You want your business website to do one, two or all three of the following:
1. Be informational
2. Sell a product or service
3. Capture leads
Good content is the best way for your site to achieve its purpose. Here are six ways to improve your website words and with it, your internet marketing:
Print readers read, web readers scan- This means your copy must be easy to read. Keep your important points in the beginning of paragraphs. Keep your sentences short (less than fifteen words) and paragraphs shorter (no more than seven lines). Use bullet points, numbered lists or underlined beginnings to focus your visitors.
80% of |
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Last Updated ( Wednesday, 21 January 2009 )
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Tuesday, 20 January 2009 |
By Debora Kinsler
 You've written and compiled an ebook. Now you have to decide how much to charge for it. Finding the right price is essential to the success of your product.
Charge too little and people will think it's of little value, and they won't purchase it, or even it they do buy your book, you will have to sell thousands of copies to get to the point where you can begin to see a profit.
If you price it too high when compared with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future.
For example, if you sell your ebook at first for $39.99, and later reduce it to $24.95, how do you think the people that purchased at the original price are going to feel? A little ticked off, don't you think?
Choosing the right price for your ebook is one of the most critical parts of the marketing process. The first rule of pricing ebooks is to never underprice. |
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Last Updated ( Tuesday, 20 January 2009 )
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