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Friday, 13 February 2009 |
By seomul Evans
 Technorati recently completed its 2008 State of the Blogosphere report, which contains some interesting information about the correlation between blogs and brand building. The report shows that bloggers are interested in talking about brands. So if you are looking for ways to build your brand, make friends with some bloggers!
Blogging is, at its heart, a place for people to share information about themselves and about their lives. If people have good experiences, they blog about them. If they have bad experiences, they blog about those, too. This includes experiences with businesses both online and in real life. If bloggers encounter a product or service that they find phenomenal, they will blog about it. Same goes for products or services that they find abysmal. In fact, nearly 80 percent of bloggers talk about brands and/or products that they love or hate, and 37 percent of them do so on a frequent basis. Many businesses have taken advantage of this publicity. In fact, one-third of all bloggers have been asked to act as brand advocates.
This may seem silly given that anyone can maintain |
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Last Updated ( Friday, 13 February 2009 )
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