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Saturday, 21 February 2009 |
By MANIKSH SINGH
Many people today start an online business with such great excitement and enthusiasm only to give up a few weeks later. This can be due to them not being provided with an internet marketing training guide or that they were unaware that they had to even market their business.
Some assume that when they are provided with a website the targeted visitors will automatically find their site without them having to do any internet marketing at all. The many misleading advertisements one sees online probably created this misconception.
Think for a moment about starting an ordinary business in town or at home. your customers do not just flock through the door the minute you open the business. You would have had to let as many people as possible, who are looking for what you have to offer, know that you have opened a business.
So how do you attract customers? Firstly, you would draw up a marketing plan of action which could include for example a newspaper or mailing campaign, using word of mouth advertising or radio advertising, placing a sign on |
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Last Updated ( Saturday, 21 February 2009 )
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Friday, 20 February 2009 |
By Jinger Jarrett
Before you ever write one word of your press release, there are two things you need to do.
First, you want to decide what the purpose of your press release is. Second, you want to decide what is newsworthy about your business.
When deciding the purpose of your press release, there are a few things you want to consider. So, ask yourself these questions:
What is the purpose of my press release: backlinks, buzz, or simply to drive traffic?
What is newsworthy about my business? i.e. product launch, new partnership, book release, etc.?
Am I trying to reach the press, or do I want to connect directly with my customer?
The first thing I want to make clear here with press releases is that they are like any other free internet marketing technique. If you want results, then you need to apply sustained effort. What this means is that you need to publish press releases on a regular basis.
Don't ignore the "no news" rule though. Make sure that what you are publishing is news. The better the |
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Last Updated ( Friday, 20 February 2009 )
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