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Monday, 05 October 2009 |
By Roberto Garabell
 The noticeable differences between traditional marketing and Internet marketing have appeared because of the technological development and the constant innovations that characterize the electronic market. And these distinctions are obvious in a number of features that define each of the two marketing approaches. Under certain circumstances, the business size is relevant for the way strategies are chosen. Let us take a look at the basic marketing stages that an online business passes through.
The START UP PHASE or the RESEARCH PERIOD correspond to the identification of a viable niche in the market. Then, you have to supply that niche with a service or a product and then choose a profit model on which to work. Lots of care and attention are necessary during this period, because it is absolutely essential to know the market sector that you target, and also take time to study the competition. Only then should you move on to the next stage.
The WEBSITE design should be the next element to concentrate your efforts on. Internet marketing for online business can only be implemented if you have a platform |
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Last Updated ( Monday, 05 October 2009 )
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Sunday, 04 October 2009 |
By Millard Franco
 Supposedly you are one of the corporate executives of a large corporation. In a board of directors' meeting, it was discussed that the revenues as well as the volume of sales made during the previous month is comparatively lower compared to the revenues and volume of sales made several months ago. The decrease is more than what is expected, and present statistics show that the decreasing trend might continue due to uncontrollable market conditions. Once the problem is not addressed, the revenue of the corporation will suffer and it may even result to streamlining the corporate organization, which will affect most of the employees.
As a corporate executive, what can you contribute to solve the problem of the corporation where you belong? It is your responsibility to get the business back on track as well as ensuring the employees that they still have their work. At this point, what you need is to formulate effective marketing strategies that will address the problem of decreasing revenue and sales volume of your corporation.
Such marketing strategies will serve as the main foundation of |
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Last Updated ( Sunday, 04 October 2009 )
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